GGOOLLDD “Boyz”

sfilzen — Thu, 30 Jul 2026 18:41:52 +0000

GGOOLLDD “Boyz” 2015. Deluxe edition, limited edition on blue cassette. Gloss Records It’s a perfect summer day, a crime to be indoors, I’m taking the Vault to the patio and firing up my new, old-school portable cassette player. Formerly from Milwaukee, the dream-pop synth-forward GGOOLLDD released a few versions of their debut full-length Boyz. This version has a couple of demo versions and different remixes from other releases (I believe we have a different variant, entitled Gold +, on vinyl). The sound is lush and decadent, the perfect aural backdrop for my current garden view which is exploding with flowers, leaves, trees, bees, birds, butterflies and even a couple of hummingbirds. That view is also incredible distracting (in the very best of ways) so my ears are only half-focused on the album. The title track/lead single had quite a buzz around it back in 2015 and was covered extensively-ish by local indie media. It is catchy and ABBA-danceable for sure. Their “theme song” “Gold” is a tad more upbeat and also fun; the instrumentals “Love Me Like Honey” and “STFU” are like dream sparkles. Another top pick is “For the Night” (which, along with the instrumentals, will be a perfect backdrop for nighttime firefly watching).

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GGOOLLDD “Gold+”

sfilzen — Wed, 06 Sep 2017 16:31:35 +0000

GGOOLLDD “Gold+” 2015, limited blue vinyl edition with the previously released “$tandards” EP and “Boyz” single, plus remixes and instrumentals. Gloss Records. Last night we went to WMSE’s Local Live at Club Garibaldi (you can listen to the entire live stream here under 9/5/2017) where GGOOLLDD performed a selection of new songs including the single from earlier this summer “Secrets” and older tracks, like “Gold” which appears on this comp. They also answered questions submitted by the audience. One was about the their latest single which releases this Friday, which we learned was recorded at singer Margaret Butler’s dad’s home in Baton Rouge in the pool house – which doesn’t have a pool – while watching chickens catch mosquitos. We also discovered the band member’s spirit animals (Butler’s: a unicorn, of course, bassist Nick Ziemann’s: a lion, keyboardist Nic Schubert: a chihuahua, drummer Mark Stewart: a baby bear, and guitarist Willy [I don’t know his last name]: a meerkat (which he followed up with a great animated imitation). Also interesting info: tour van snacks! Butler: tabasco-flavored Cheezits, Schubert: pumpkin seeds, Ziemann: hard-boiled eggs (Butler chimed in “it’s gross because it’s true!”), and Willy: ranch sunflower seeds. Until a couple of months ago, GGOOLLDD were truly local, living and writing in Milwaukee; they currently reside in Appleton, WI and will soon be relocating to Baton Rouge to escape Wisconsin’s winters.

Between the interview questions and answers, GGOOLLD played beautiful synthy dream pop, swirling and timeless. On the record and live, Butler’s voice is the highlight: ethereal, glittering and sweet with whispers of rough edges and streaks of mischievousness, like a delightfully adorable mashup of Karen O, Debbie Harry and Kate Bush.

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GGOOLLDD “Boyz”

GGOOLLDD “Gold+”